Was the Portal 2 Alternate Reality Marketing Campaign Worth It? (Mashable)

Matt Silverman Matt Silverman

–
Mon Apr 18, 8:25 pm ET



Portal 2, the brain-bending sequel to Valve Software's 2007 hit is arguably one of the most anticipated video games of the year.

For the uninitiated, Portal is a first-person puzzle shooter. Rather than guns and ammo, the player is armed with an experimental "handheld inter-spatial portal device" that can fire two connecting

online magazine